The Mint.com personal finance service that took the webs by storm is being picked up by online rival Intuit. Techcrunch is reporting the price to be $170 Million.
I can only imagine that Intuit will be melting the Mint service into it’s line of Quicken software. Maybe making it an advanced version of the Quicken online free service that is subscription based? Or maybe using the service to enhance the PF programs. I tried Mint for a while, but became frustrated as my Credit Union isn’t one of the financial institutions that Mint could interact with. Of course, Quicken doesn’t either, but Mint didn’t really give me the ability to input my own data.
Overall, I can’t see this as changing the online personal finance landscape that much. There are still a few other options to use, although none as popular as the Quicken and Mint programs. It’s a smart purchase by Intuit and could be a brilliant one if they properly integrate the service into their company and line of software.
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