What makes players return to an online platform day after day? The answer is an experience that feels personal, rewarding, and unique. Since its founding in 2016, Soft2Bet has been driven by a mission to transform the iGaming experience.
From its headquarters in Malta and a team of more than 100 professionals, the company delivers on this promise by combining cutting-edge technology, creative design, and deep regulatory expertise.
Today, Soft2Bet operates under 19 licenses in 10 jurisdictions, bringing safe, high-quality gaming to players around the world.
The company’s dual focus on innovation and compliance has positioned it as a trusted partner for both end users and industry stakeholders.
Meeting the Modern iGaming Challenge
The global iGaming market is booming, but with increasing competition comes higher expectations. Success requires localized, mobile-first experiences with meaningful, personalized rewards. Affiliates demand platforms that convert and retain users, and investors look for stability, scalability, and diverse revenue streams.
Soft2Bet’s hybrid approach addresses all of these needs, running its high-performing consumer-facing brands while offering turnkey B2B solutions that empower other operators to enter and thrive in regulated markets.
Dual Strength: B2B and B2C Excellence
Soft2Bet’s portfolio covers both consumer-facing brands and back-end solutions:
B2C Brands
- Betinia and Campobet (Denmark, Sweden)
- Tooniebet (Ontario, Canada)
- Quickcasino (Sweden)
- Don.ro (Romania)
Each brand offers a localized gaming experience, with multi-language support, tailored marketing, and a wide game selection.
B2B Solutions
- Fully customizable platforms for regulated markets
- Casino and sportsbook integration with 12,500+ games and 1 million live events annually
- Managed support, compliance, and risk management services
- Integration with 220+ payment methods in 20+ languages
This dual strength allows Soft2Bet to deliver value directly to players while helping other operators scale quickly and effectively.
MEGA: The Gamification Breakthrough
In 2023, Soft2Bet launched the Motivational Engineering Gaming Application (MEGA), a platform that’s redefining player engagement.
MEGA integrates avatars, collectibles, and city-building mechanics with intelligent bonus triggers and flexible rewards that adapt to individual player behavior.
By embedding gamification into every stage of the player journey, MEGA transforms gaming from a one-time activity into an ongoing, personalized experience.
5 Reasons Soft2Bet Leads the iGaming Industry
- Regulatory Strength: Operates under 19 licenses in 10 jurisdictions, including Denmark, Sweden, Romania, and Ontario, with U.S. market entry underway in New Jersey.
- Global Reach: Active across Europe and Canada, with plans for expansion into high-growth markets.
- B2B/B2C Synergy: A unique dual business model provides revenue diversity and market flexibility.
- Award-Winning Innovation: Triple winner at the 2025 Global Gaming Awards EMEA, including Product Launch of the Year for MEGA. Other honors include the iGaming Sword Award for Turnkey Supplier of the Year.
- Proven Revenue Impact: Industry-leading performance metrics, including double-digit increases in player engagement, deposits, and lifetime value.
Beyond Technology: Responsible Gaming as a Core Value
Soft2Bet integrates responsible gaming into every aspect of its business. Player safety measures include self-exclusion tools, deposit limits, and real-time monitoring for at-risk behavior. CEO Uri Poliavich on giving back to the community, emphasizes that authentic industry leadership means protecting players while contributing positively to society.
Additionally, dedicated compliance and fraud prevention teams ensure that all operations meet or exceed regulatory requirements.
Soft2Bet Invest: Fueling the Next Generation
In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million innovation fund for the iGaming and casual gaming sectors. The program offers capital, mentorship, and operational support to entrepreneurs, enabling them to bring new ideas to market faster and with greater impact.
By September 2024, the initiative had already earned industry recognition, receiving the “Outstanding Contribution to Gaming” award at SiGMA Eastern Europe.
Stakeholder Benefits at a Glance
- Players: Enjoy 12,500+ games from top providers, diverse payment methods, and immersive gamification through MEGA.
- Affiliates: Access multi-market reach, higher conversion rates, and compliant commission models.
- Investors: Benefit from diversified revenue streams, scalable market entry strategies, and strong growth potential in emerging markets.
The Road Ahead
Soft2Bet’s journey is a testament to its unwavering focus on innovation, compliance, and player-centric design. By seamlessly combining its dual B2B and B2C strengths with groundbreaking platforms like MEGA, the company has redefined how players interact with gaming and how operators succeed in regulated markets.
With responsible gaming at its core and forward-looking initiatives, Soft2Bet is not just keeping pace with the evolving iGaming landscape. It is shaping its future, that of its players, partners, and investors.
About the Author
Alex Renn is a gaming industry writer focused on innovation, technology, and market trends in iGaming. With years covering digital entertainment, Alex offers sharp insights into how companies are reshaping the player experience. Outside of writing, Alex enjoys exploring new games and traveling to emerging tech hubs.
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