Starting a small business is no easy feat, especially when you are pinching your pennies and are on a very tight budget. Between making a marketing strategy, developing a selling platform, and advertising to the public, you may find yourself cutting down on valuable elements in your business. While a stellar branding job takes time and skill, it doesn’t have to cost you boatloads of money. In this blog post, we are going to explore some free software and helpful tips to get your business a high-quality and budget-friendly branding job.
Create With Canva
When it comes to free software online, Canva reigns supreme. With its lengthy list of free available templates, you will be sure to find one that you can customize to your business vision. In fact, you can even develop your brand’s logo right in Canva! Canva also hosts a plethora of free photographs and graphic elements that you can drag and drop into your designs, making content creation a breeze.
If Canva doesn’t have the photos you want, Pexels and Unsplash are excellent platforms to get free, high-quality images. You can upload photos into Canva, and even create custom color palettes based on photos that you enjoy. Canva also includes templates for social media, business cards, printed handouts, and much more. Before you spend money on print design software, give Canva an hour or two to show you what it can do.
Influence With Instagram
Instagram is one of the most popular free social media platforms of all time, making it the perfect place for you to grow your business. Having a company Instagram not only gives your business more attention but also helps build trust in your brand. Building your online presence doesn’t need to cost money, especially with handy social media templates from Canva at your disposal. A branded Instagram, paired with a stand-out logo and website, is sure to boost your business’s popularity.
Promote With Partnerships
Clearly, great branding comes with great connections. Once you have an aesthetic associated with your business, look for other local businesses to partner with. Small businesses have a way of building each other up, whether it be through a mutual endorsement or bringing your branded products into their store. One of the biggest goals of branding is to draw people in, so put your product to the test in your community or online.
With over 1.8 billion websites operating at any given time, it is crucial for you to bring your small business into the online sphere. Before you spend a huge portion of your budget on website work alone, explore what you can do yourself. With Canva, social media platforms, and local partners, you are sure to boast a beautifully branded business on a budget!
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