The VIX index was created by the Chicago Board Options Exchange. It tracks a thirty-day implied volatility of the selections on the standard and poor 500 index (SPX). VIX allows you to measure the risk levels, stress, or fear in the market during investment decision making. The VIX acts as a good indication of whether or not option prices and other equities are cheap or expensive. [Read more…]
Small business owners are always looking for ways to stretch their dollars while simultaneously growing their operations. These opposing forces often go head-to-head in matters related to advertising. Small businesses need advertising to grow, but small business owners hate spending money.
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