By: Mariusz Skonieczny
Mariusz could have just as aptly named this book something like “The Beginners guide to the stock market” because that is what the book is; essentially. He takes a very low level approach to the stock market in an attempt (I believe) to bring the chaos that is the everyday market to a much slower and easier to understand pace.
Even having read the book, and seen some of the examples he used, my mind is still having a hard time with it. I’ve been so conditioned to see the stock market as this super-duper complex machine that only the smartest and best educated can even begin to understand. And some of the elements of the stock market are that. But, at it’s very core, the stock market is nothing more than an exchange for shares of companies. The beginning of the book makes that abundantly clear. It goes on from there, to explain some very simple concepts about earnings, e/p ratios, dividends, and stock price.
The book has a couple of failings, in my opinion. One, it’s terribly short. At 164 pages, it’s reminiscent of a “how-to” manual or very in depth brochure. I also think that he took the concepts down to a too simple level. I would like to believe that a company like Microsoft is similar to a lemonade stand, but I just can’t accept it. Also, with as much explanation as he gives about the structure of business and the simpler indicators of a business’ health, it would have been nice to see him give a more in depth look at a few of the methods he uses for researching a company, as well as the use of various trading platforms or some of the best share dealing account UK trade brokers can offer. He very briefly mentions a few, like annual reports, but it would be nice to maybe have examples of where in an annual report to find the information we need and also what form it might take.
The book gives a beginner the tools to understanding the basics of the stock market and to begin investing on the markets simplest level. And I think that was the goal of the book. Mission accomplished. I would have liked to see it have a bit more information on the back end of the stock research and selection process.
Disclaimer: I was given a copy of this book by the author for review purposes. If you’d like a copy for yourself, you can pick it up at Amazon. Or, there may be a giveaway here in the coming months, so you could wait for that as well.