LifeLock will pay $12,000,000 in a settlement with the FTC and 35 states. The states and the FTC claim that LifeLock’s Identity theft and data security claims were not true.
In one of the largest FTC-state coordinated settlements on record, LifeLock and its principals will be barred from making deceptive claims and required to take more [...]
Gluttony is all around us. I’m as guilty of it as you likely are. The most classical example of gluttony is the act of eating much more than you need. It leads to obesity, which is a rampant problem in this country. Gluttony is described as the excessive indulgence in food and drink.
But, since this [...]
An advertisement that I received prompted me to think about the term “Limited Edition”. As consumers we are conditioned to believe that if something is called “limited edition” that it must be more valuable. After all, it is “limited”, which implies that it is scarce. It implies that the supply of the item has a [...]

